Protective Mothers' Alliance International

family court abuse/corruption

Help End Domestic Violence in a New Public Service Announcement (PSA) Campaign.

with one comment

http://www.bandt.com.au/advertising/celebs-paint-one-nail-purple-to-end-domestic-violence

The PSA asks viewers to literally put the nail in domestic violence in the hope of finally seeing its end.

The PSA was created by New York organisation Safe Horizon that supports the victims of domestic violence, according to US publication AdWeek. The clip accompanying the campaign was created on a pro-bono basis by ad agency Arnold, in New York.

President of Arnold New York, Peter Grossman, said he and the team wanted a tagline that both stood out and had a sense of fun. ‘Put the nail in it’ was the result.

“We liked that it was provocative and pushing the boundaries, and we thought it would help it to stand out and help drive the conversation,” Grossman said.

The clip includes a number of well-known celebs. Check it out below.

Social media has backed the campaign too with the hashtag #PutTheNailInIt.

Screen Shot 2015-06-24 at 9.54.39 PM

Written by protectivemothersallianceinternational

June 25, 2015 at 5:29 am

One Response

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  1. Reblogged this on My Child, My Rights, God's Law.

    My Child, My Rights, God's Law

    June 26, 2015 at 1:24 am


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